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Easy to Live raised $2.4 million in Pre-A round

Updated: Sep 24, 2019

orginal post: https://36kr.com/p/5201507

Silver Hope Investment is initial investo of, as well as the exclusive placement agent for Easy to Live.

36氪获悉,家具家电租赁平台轻松住已完成240万美元的Pre-A轮融资,领投方为凡创资本,老股东赛富合银跟投。本轮融资将用于平台研发、供应链优化、市场拓展和行业上下游的业务延展。此前,轻松住获得了赛富合银及寒武创投先后近千万元的天使轮投资。

轻松住是服务于企业及个人客户的一站式家具家电租赁平台。客户在网站、支付宝小程序、微信服务号、微信小程序、轻松住APP等多端下单,遇到问题可以寻求24小时客服系统的帮助,下单后可以看到物流和安装进度。轻松住希望整合家具家电和软装配套供应链,提供产品原材料采集、配送、安装和维护保障等全流程服务;并且,在核心城市,轻松住设有独立的仓储和供应链物流,来保障租赁时效和品质,帮助客户节约一次性投入成本,提升品质。


36Kr reported that the furniture/appliance rental platform Easy to Live has completed the $2.4 million Pre-A round of financing, the leading investor is Fan Chuang Capital (100% controlled by Ant Financial). This round of financing will be used for platform R&D, supply chain optimization, market expansion and business expansion in the upstream and downstream of the industry. Previously, Easy to Live has received the angel round investment of nearly 10 million yuan from Saifu Heyin and Hanwu Venture Capital (pre-angel fund was from Silver Hope Investment).


Easy to Live is a one-stop furniture rental platform for corporate and individual customers. Customers can place orders on the website, Alipay applet, WeChat service number, WeChat small program, easy to live APP, etc. If you encounter problems, you can seek help from the 24-hour customer service system. After the order is placed, you can see the logistics and installation progress. Easy to Live and hope to integrate the furniture appliance and soft assembly sleeve supply chain, provide full-process services such as product raw material collection, distribution, installation and maintenance guarantee; and, in the core city, easy to live with independent warehousing and supply chain logistics to protect the lease Timeliness and quality help customers save one-time input costs and improve quality.


轻松住已加入支付宝租住生态,用户通过支付宝小程序进入轻松住,可以用芝麻信用分免押租赁。此外,轻松住接入了蚂蚁金服的区块链服务,通过刷脸活体认证、内容存证、电子合同、电子签章区块链存证、保单上链等,完成租赁全流程业务数据上链存证;并且,对于租赁痛点的违约问题,可以交由互联网法院在线法诉判决、保险赔付。轻松住通过区块链技术让平台的租赁手续更简单便捷,同时提高风控保障。

36氪曾报道过轻松住,经过两年发展,轻松住除了从重资产向重运营转型,服务客户类型也从C端拓展到了B端。B端客户主要为各长租公寓及政府公租房,轻松住帮助他们降低资金一次性投入压力,提升租住转化率。目前,万科泊寓、上海地产的城方公寓、上海静安公租房、合肥公租房、东莞莞寓等已与轻松住达成战略合作。轻松住通过S2B2C方式服务公寓方采购需求的同时,触达C端为房东和租客。


Easy to live has joined the Alipay rental ecology, users through the Alipay small program into the easy to live, you can use Sesame credit to avoid renting. In addition, it is easy to live in the blockchain service of Ant Financial, and complete the business process of leasing through the process of face recognition, content deposit certificate, electronic contract, electronic signature blockchain deposit, policy winding, etc. Chain deposit certificate; and, for the breach of contract pain points, can be submitted to the Internet court online lawsuit judgment, insurance claims. Easy to Live takes advantage of the blockchain technology to make the platform rental process easier and more convenient, while improving risk control.


36Kr has reported that, after two years of development, Easy to Live has transited from heavy assets to heavy operations, and the service customer type has also expanded from C to B. The B-end customers are mainly for long-term rental apartments and government public rental housing. They can easily help them reduce the pressure on one-time investment and increase the rental conversion rate. At present, Vanke Bofang, Shanghai Real Estate's City Apartment, Shanghai Jing'an Public Rental Housing, Hefei Public Rental Housing, Dongguan Guanyu, etc. have reached strategic cooperation with Easy to Live. Easy to Live uses the S2B2C way to service the apartment side of the purchase demand, while reaching the C side for the landlord and tenant.


此外,轻松住创始人蔡超提到轻松住正在发展多元平台。首先,轻松住将AR技术应用在平台,用户可以利用手机与3D眼镜随时随地查看产品配置效果。其次,轻松住发展第三方优选平台,支持家具家电供应商申请入驻平台,提供供应链管理和供应链金融服务。最后是公益,轻松住有轻公益平台,服务二手家具家电的翻新和二次租赁,提倡绿色理念,发挥社会价值。


In addition, the easy-to-live founder Cai Chao mentioned that it is easy to live and develop a multi-platform. First of all, the startup uses AR technology on the platform, so that the users can use mobile phones and 3D glasses to view product configuration effects anytime, anywhere. Secondly, Easy to Live has developed a third-party optimization platform to support furniture appliance suppliers to apply for a platform membership to provide supply chain management and supply chain financial services. Finally, it runs for public welfare, with a light public welfare platform, it serves the renovation and secondary leasing of second-hand furniture and home appliances, promoting green world concept and enhancing the positve social values.


目前,轻松住已有10余家电器合作品牌和100余家ODM工厂资源,在上海、杭州、广州、西安、合肥等地建立了区域公司,服务客户10000户,2018年累计合同金额约5000万元。轻松住近期准备开始预计500万美金的A轮融资计划,资金用途为平台研发及家具翻新中心的建设。

轻松住的核心团队有地产、营销、互联网、供应链背景,创始人曾供职中海地产与万科地产,运营及销售负责人曾任IBM及Lenovo渠道拓展总监,产品与研发负责人来自腾讯与阿里,供应链负责人曾服务德邦物流。


At present, Easy to Live has built more than 10 home appliance cooperation brands and more than 100 ODM factory resources, and established regional companies in Shanghai, Hangzhou, Guangzhou, Xi'an, Hefei and other places, serving 10,000 customers. The cumulative contract amount in 2018 is about 50 million. yuan. In the near future, the company will raise an estimation of $5 million in Series A financing, for the purpose of platform development and furniture renovation center.


The core team of Easy to Live has real estate, marketing, internet, supply chain background. The founder once worked for China Overseas Real Estate and Vanke Real Estate. The head of operations and sales used to be the director of channel development for IBM and Lenovo. The heads of product and R&D were from Tencent and Ali. The person in charge of the supply chain has served Debon Logistics.


家居租赁领域的企业正在逐步发展,36氪报道过的类似租赁平台有享租包租喵聚家家等,京东在前不久推出了个人信用租赁平台京小租,宜家也宣布计划在2020年推出家具租赁业务。

Enterprises in the field of furnitureleasing are gradually developing. The similar leasing platforms reported by 36Kr have rent, charter, and Jiajia. JD.com recently launched a personal credit leasing platform, Jingxiao Rent, and IKEA also announced plans for 2020. Launched a furniture rental business.





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